This paper discusses the links between pragmatics (defined as the study of meaning in context) and the study of argumentation in order to ground a pragmatic approach to perlocution. Traditionally devoted to the study of illocutionary meaning, in the vein of speech act theory, pragmatics has tended to exclude the perlocutionary act from the set of phenomena it set out to account for. Here I try to show how different pragmatic approaches over time have kept some space to account for the latter and resort to cognitive pragmatics to defend the claim that this particular vein of pragmatic research provides tools for a pragmatic account of persuasion/conviction, which is, by essence, a perlocutionary act. The methodological advantages of this proposal, which will be of interest to rhetoricians, are also discussed.
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