COST Action CA17132 - APPLY
European Network for Argumentation and Public Policy Analysis

(2020) “Implicit argumentation and persuasion: A measuring model” by Edoardo Lombardi Vallauri; Laura Baranzini, Doriana Cimmino, Federica Cominetti, Claudia Coppola and Giorgia Mannaioli

The paper provides evidence that linguistic strategies based on the implicit encoding of information are effective means of deceptive argumentation and manipulation, as they can ease the acceptance of doubtful arguments by distracting addressees’ attention and by encouraging shallow processing of doubtful contents. The persuasive and manipulative functions of these rhetorical strategies are observed in commercial and political propaganda. Linguistic implicit strategies are divided into two main categories: the implicit encoding of content, mainly represented by implicatures and vague expressions, and the implicit encoding of responsibility, mainly represented by presuppositions and topics. The paper also suggests that the amount of persuasive implicitness contained in texts can be measured. For this purpose, a measuring model is proposed and applied to some Italian political speeches. The possible social usefulness of this approach is showed by sketching the operation of a website in which the measuring model is used to monitor contemporary political speeches.

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COST (European Cooperation in Science and Technology) is a funding agency for research and innovation networks. Our Actions help connect research initiatives across Europe and enable scientists to grow their ideas by sharing them with their peers. This boosts their research, career and innovation.

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COST Action CA17132

Providing and criticising reasons is indispensable to achieve sound public policy that commands the support of both citizens and stakeholders. This need is now widely acknowledged in the recent literature and key EU documents, which highlight the perils of populist discourse and policies.

Action Contacts

Andreia Domingues - Grant Manager [CA 17132]
NOVA - FCSH | Avenida de Berna, 26 C
1069-061 Lisboa - Portugal
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