COST Action CA17132 - APPLY
European Network for Argumentation and Public Policy Analysis

(2020) “Picture-perfect populism: Tracing the rise of European populist parties on Facebook” by Anders Olof Larsson

This article presents a longitudinal, structural study where party and citizen activity on Facebook is studied over a 10-year period, outlining the growing importance of audio-visual content for online campaigning purposes – as well as the rise of populist parties on the same platform. The study shows that an overall increased focus on video as a means of communication emerges as especially pertinent for native Facebook functionalities. This could have repercussions for how online political communication messages are fashioned – and also for the dependencies on platforms that are supposedly strengthened as parties make choices regarding where to invest their campaign resources. In terms of citizen engagement, the results indicate the dominance of populist parties, who have strengthened their positions on the studied platform. The dominance of populist actors will likely have repercussions for the algorithmic spread of political messages – as well as for the ways in which political messages are shaped.

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COST

COST

COST (European Cooperation in Science and Technology) is a funding agency for research and innovation networks. Our Actions help connect research initiatives across Europe and enable scientists to grow their ideas by sharing them with their peers. This boosts their research, career and innovation.

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COST Action CA17132

Providing and criticising reasons is indispensable to achieve sound public policy that commands the support of both citizens and stakeholders. This need is now widely acknowledged in the recent literature and key EU documents, which highlight the perils of populist discourse and policies.

Action Contacts

Andreia Domingues - Grant Manager [CA 17132]
NOVA - FCSH | Avenida de Berna, 26 C
1069-061 Lisboa - Portugal
hello.apply@fcsh.unl.pt

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