COST Action CA17132 - APPLY
European Network for Argumentation and Public Policy Analysis

COST Action      Horizon 2020

(2020) “Argumentative misalignments in the controversy surrounding fashion sustainability” by Sara Greco, Barbara De Cock

In light of the ongoing public controversy surrounding fashion sustainability, this paper sets out to identify misalignments that relate to the definitions of sustainable fashion. It does so by examining the discourse of different agents in this polylogical argumentation – fashion companies and the European Parliament as well as citizens, small brands and NGOs – as revealed through documents and tweets published online. Our findings show misalignments in the opening stage of the argumentative discussion at the level of explicit and implicit definitions of sustainability as well as in how the agents responsible are discursively portrayed. We argue that the existence of these misalignments may explain the ongoing controversy surrounding sustainable fashion: the different actors do not share univocal starting points and representations of this phenomenon. Methodologically, this paper also advances research on argumentative polylogues, by demonstrating a method for comparing argumentation by different actors using different data sources.

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COST Action          Horizon 2020

COST

COST (European Cooperation in Science and Technology) is a funding agency for research and innovation networks. Our Actions help connect research initiatives across Europe and enable scientists to grow their ideas by sharing them with their peers. This boosts their research, career and innovation.

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COST Action CA17132

Providing and criticising reasons is indispensable to achieve sound public policy that commands the support of both citizens and stakeholders. This need is now widely acknowledged in the recent literature and key EU documents, which highlight the perils of populist discourse and policies.

Action Contacts

Andreia Domingues - Grant Manager [CA 17132]
NOVA - FCSH | Avenida de Berna, 26 C
1069-061 Lisboa - Portugal
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